Groove Life

Born in Alaska, raised in Tennessee The story of Groove Life® began in the Alaskan wilderness in 2016. Peter Goodwin, an expedition guide at the time, found that traditional gear simply could not meet the needs of his adventurous lifestyle. So he began to think about how to design outdoor gear that could truly keep up with his pace. After moving to Tennessee, Groove Life quickly grew and became a symbol of the outdoor lifestyle. Whether it is silicone rings, tactical belts, or minimalist wallets, Groove Life inspires everyone who loves adventure through its innovative design and excellent customer service. We don’t just provide equipment, we bring a free-spirited lifestyle. Born for adventure, designed for life Our gear is not only designed to look good, but also to be practical and durable. Groove Life products are built to withstand the most extreme environments and remain comfortable and stylish. Whether you are traversing the mountains or exploring the deep woods, our products are your strongest backing.